"Best Spanish Commercial Hairdresser"
 |
 LABEL M
label.m comes backed by dedicated session stylist integrity and continues to be tested ruthlessly to meet a high compliance criteria, that takes into account every conceivable environment where styling techniques are pushed to the limit: from the salon, through to editorial shoots, as well as having residence backstage at London Fashion Week at an average of 40 on/off shows per season.
|
|
| THE AESTHETIC UPGRADE
The new aesthetic for the label.m range, gives way to a totally luxe-feel design concept and is a mass-hybrid of tactile, linear silhouettes, with matt-meets-gloss surface finishes in monochrome black/white, plus interspersions of pewter aluminium, bold graphics and hi-shine metallic gold/silver foil embellished logo. |
||
| THE 4 C REGIME
As part of the repositioning of the range, it was determined that the collection of 47 products required the need for clear and simple categorisation, therefore label.m has launched (the four C's) CLEANSE 8 shampoos CONDLITION 10 conditioners CREATE 14 styling COMPLETE 15 finishing |
||
| ENVIROSHIEL
Proven performance-boosting ingredients is a crucial element to all label.m product development and as such, the range now incorporates a new – yet-to-be patented complex called Enviroshield1 (Polisilicone - 15) which has been exclusively created for the label.m range worldwide. What's Enviroshield? A highly concentrated UV inhibitor, with multiple shield-protective benefits that: • Help protect the hair against external environmental stress factors – i.e. sun, wind etc • Helps to combat against structural damage as a result of regularly assisted heat styling – i.e. hairdryers, straightening irons etc • Helps to protect against fast colour-fade • Reduces the likelihood of tangling • 100% build-up free • Optimises shine In addition, the high quality formulations, contains highly concentrated levels of nature's most powerfully effective ingredients that utilise a special Cold Water Extraction 2 process that ensures that the potential in every ingredient is maximised. label.m – The Line Up |
